Natural Food Colour - Powder

Natural food colouring is a way of making your food visually appealing. Most people love a coloured cupcake frosting!

Common plant-based food colourings include beta carotene, chlorophyll and beet extract.

Mura uses a safe blend of flowers, berries and superfoods that add colour to your food without compromising on health or ingredients.

These plant-based colours don’t contain any undesirable ingredients that are often found in synthetic food colouring.

The organic flowers, berries and superfoods in our natural food colouring powder are rich in nutrients and antioxidants. So not only are they colourful, they’re also good for you!

The safest food colouring is one that only contains food from nature - no artificial colours, flavours, fillers or preservatives.

Synthetic colours are heat stable, shelf stable and often have a more vibrant hue. However, most synthetic food colourings are derived from petroleum, not something you want to ingest!

There are many studies reviewing the safety of artificial food colouring. Some have suggested links to allergic reactions, and hyperactivity in children while others claim that the quantity present is so small, it’s unlikely to impact on health.

Some natural food colourings still contain undesirable ingredients. For example, carmine, cochineal extract or natural red 4 is sourced from a crushed insect - Dactylopius coccus.

Mura’s natural food colouring is completely plant-based and contains no preservatives or fillers.